Sitemap - 2023 - Top Tier Consulting

Top Tier's Top Tips to Kick Off 2024: Start the New Year Strong with These 17 PR Best Practices

11 Things Publicists Should Do TODAY To Set Themselves (and their clients!) Up for Success in 2024

Missed Our November Top Tier Talk? Here's the Recording!

Link for Today's Top Tier Talk

2 Reminders: 50% Off Sale Ends TODAY + You Can Still RSVP for Wednesday's Top Tier Talk

Thank You For Being a Part of The Top Tier Community!

Are You Guilty of Dropping the Momentum When Working with a Writer?

Ethics Check: 7 Do's and Don'ts for Sending Journalists a Holiday Thank You Gift

It's Time to Sign Up for Our November Top Tier Talk — Come Pick Our Brains!

Why Sending an Email Attachment May Harm Your Coverage Chances & What to Do Instead

Last Chance to sign up for Monday's Press Sampler Workshop. Few spots left (Can't make it live? We'll send you the recording)!

Timing is Everything: How to Nail the Timing of Your Pitches

9 Steps for Handling Media Outreach During a Tragedy (and How to Educate Your Clients)

Missed our October Top Tier Talk? Here's the Recording!

Link for Today's Top Tier Talk

One Surefire Way to Get Your Client Cut From an Article AND Lose a Relationship with a Writer

Everything You Need to Know About Sending Press Samples to Ensure a Better ROI

When Pitching a Lesser-Known Brand/Company, You Must Also Explain WHAT It Is

We're Baaack: It's Time to Sign Up for Our October Top Tier Talk

Do Journalists Care About National Days (like National Ice Cream or National Lipstick Day)?

Holiday Gift Guide Workshop Recording Now Available!

Last Chance to Sign up for Our Holiday Gift Guide Workshop: Only A Few Spots Left

A Real-Life Example of an HGG Product Pitch Format That 98% of Writers Will Delete (and we see it far too often!)

What NOT to Pitch in a Holiday Gift Guide

Sign Up Now For Our Holiday Gift Guide Workshop

Your Handy-Dandy Checklist of 10 Things to Review Before Sending ANY Pitch

State of the Industry Update: Layoffs + the Future of PR/Media (and 8 Ways You Can Adapt)

FREE POST: Part 2 of All Your Questions Answered

FREE POST: Part 1 of All Your Questions Answered (aka, July's Top Tier Talk)

July's Top Tier Talk Is Open to EVERYONE: Send Your Questions & We'll Answer Them This Week!

Why Resorting to Tricks to Get Writers to Open Your Pitches/Respond Could Backfire

Email interview faux pas we're seeing WAY too often

Get Your Copy of the Recording from Our Popular Christmas in July Affiliate Marketing Workshop

The ONE TRICK to Improving Your Pitch Follow-Up Strategy That'll Make Reporters Who Didn't Reply in Round One Say YES!

Missed our Top Tier Talk? No Worries: Here's the Recording

Link for Thursday's Top Tier Talk

Don't Forget THIS Cardinal Rule of Sending a Press Mailer!

It's Time to Sign Up for Our June Top Tier Talk

FREE POST: Relationship vs. Transactional Pitching—Here's What it Looks Like!

Get a Jump Start on Your 2023 Holiday Gift Guide Season With Our Affiliate Marketing Workshop (only $49 for paid subscribers!!)

Everything you want to know about affiliate marketing + Why you might want to pause before saying "YES" to a call for sources

A Real-Life Example of a Pitch That Writers Will Ignore

Missed our May Top Tier Talk? Here's the Recording!

Revised Zoom Link for Today's Top Tier Talk

UPDATED: Zoom Link for Friday's Top Tier Talk (There's Still Time to RSVP!)

It's Time to Sign up for Our May Top Tier Talk

7 HARO Do's and Dont's That'll Improve Your Response Rate

FREE post this week: FAQ Questions Answered

2 more hours to submit your questions to us (no paywall)

Ask Us Anything Edition. Submit Your Questions by EOD for Answers Tomorrow!

Missed our April Top Tier Talk? Here's the Recording!

Zoom Link for Today's Top Tier Talk

A Subject Line is Your Pitch's 1st Impression—Here's How to Nail It!

How to SELL Writers On Your Client vs. Just Telling Us They Exist

May Pitch Perfecting Workshop: It's Time To Sign Up

We Receive Pitches Every Day that Say "X product/topic is trending." But Is it REALLY?

It's Time to Sign Up for Our April Top Tier Talk

The Hidden Dangers of Relying on ChatGPT for Your PR Efforts

Missed Our March Top Tier Talk? Here's the Recording!

Zoom link for tomorrow's Top Tier Talk (yes, there's still time to RSVP and submit questions)

How (& Why) To Never Overpromise When It Comes to Interviews With Your Clients

Things You Should NEVER Email a Journalist

It's Time to Sign Up for Our March Top Tier Talk

Part 2: 6 MORE Golden Rules of Sending Press Packages

Missed our February Top Tier Talk? Here's the Recording!

RSVP for Our Next Group Workshop: How to Network with Journalists (date has been changed!)

Top Tier Talk Zoom link issues: Try this one

Zoom Link for Tomorrow's Top Tier Talk (there's still time to RSVP)

Part 1: 5 Golden Rules of Sending Press Packages

It's Time to RSVP for Our February Top Tier Talk

How to Give New Life to an Old Pitch

4 Reasons Why You Need to Build Relationships with Freelancers Now

New Service Offering: Small Group Pitch Perfecting Workshops

In-Person and Virtual Events, Client Desksides, and Others Ways to Network with Journalists

Missed Our January Top Tier Talk? Here's the Recording!

Zoom Link for Tomorrow's Top Tier Talk

A Surefire Way to Shoot Yourself In the Foot with a Journalist

It's Time to RSVP for Our January Top Tier Talk

How to Make YOUR Product Stand Out From ALL the Other Product Pitches In a Writer's Inbox

Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!)