Missed our April Top Tier Talk? Here's the Recording!

Plus: Get it while it's hot—30% off Substack annual subscriptions

Happy Friday TTCers!

Thanks for an amazing Top Tier Consulting session last week. We had such great questions from everyone and really got through a lot. Some of the topics included:

• How to help clients who want to publish articles as experts get started.

• Best practices when it comes to pitching for the roundups that get updated regularly

• How to make both products and experts timely in pitches

• Writers’ biggest PR pet peeves

• Tips for promoting independent businesses vs. big box brands

• How to pitch around a product launch

• How PR reps can use Twitter to build relationships with journalists

• How to repair a relationship with a writer after a client dropped the ball

You’ll find our answers to these, and more, in the Zoom link below the Paywall (as these monthly Top Tier Talks are free to our paid Substack subscribers).

As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are!

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SALE: Now is a great time to upgrade your free membership to become a paid Substack member

We’re offering 30% off our annual subscriptions (regularly $99) through the end of the month. That means you can have our weekly newsletters in your inbox for just $5.75 per month! For a taste of what we offer, check out this free sample post we did (which our community is still raving about): Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!). You’ll also have access to our past extensive archives of topics where we talk about everything from helping a product or a source to stand out in pitches, how to best prep your clients for interviews, how to handle sources tied to brands, gift guide pitching dos and don’ts, how to make a pitch timely, how to sell your client vs. simply inform a writer that you have a new client & more.

To upgrade your subscription and take advantage of the 30% off, click here:

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Do you have a pitch that just isn’t garnering coverage? Join our May small group Pitch Perfecting Workshop and we’ll provide real-time tweaks!

Have you signed up for our upcoming small group May Pitch Perfecting Workshop yet? We hope to see you in our workshop later this month — that link above will tell you how to RSVP!

Our February small group pitch perfecting workshop was such a hit that we’ve decided to offer it again in May.

Yes, we offer pitch perfecting worships as private sessions for agencies or individuals, but now we’re making them more accessible and affordable for freelance publicists and smaller agencies, too!

Here are the deets:

What: Ready to take your pitches to the next level? Or are you wondering why certain pitches aren’t getting much response? Learn how to take your emails from, “Here’s a client I represent,” to “Here’s a story idea you can’t possibly turn down.” Between the two of us, we receive thousands of pitches per week (sometimes one thousand a day alone), so we have many tips — and examples — of what works and what doesn’t. From coming up with the perfect email subject line to improve your open rates to sealing the deal with your closing remarks, your word choices matter throughout the entire pitch. We’ll help you perfect them.

Format: 1.5-hour workshop via Zoom with Jill and Nicole includes:

• 45-minute formal presentation of our best pitch-perfecting tips

• subject line best practices

• body of email best practices

• tips to help your pitches stand out in busy writers’ inboxes

• follow-up best practices (yes, we encourage you to follow up!)

• 45 minutes of providing feedback: we’ll dissect one pitch per participant, so come prepared with yours and don’t be shy … we haven’t made anyone cry yet, promise!

• you’ll walk away with a pitch that’s ready to distribute, advice on how to tailor it to a specific target market, and all our best pitching knowledge in the palm of your hand

• Q&A throughout the session

• Opportunity to network with and learn from your colleagues

Date: Thursday, May 18 at 12 pm PST/3pm EST

Group size: Capped at 10 participants; first come, first served (prepayment is required to hold your slot)

Pricing: $299 per person for Top Tier Annual Paid Subscribers; $359 per person for Free Subscribers

(Note to free subscribers: The TTC annual subscription fee is $99 — so, upgrading would save you $60 on this workshop, PLUS you’d get access to ALL our paid content and monthly Top Tier Talks for just $39 more for the year.)

Questions? Ready to sign up? Reach out to us at info@toptierconsulting.net today!

If you see the paywall below, you can upgrade your subscription to view the recording (and don’t forget - at 30% off for the rest of the month only) … plus you’ll get access to all our weekly paid content where we do deep dives on industry topics and you’ll be invited to attend all of our future monthly Top Tier Talks, too.