2 Reminders: 50% Off Sale Ends TODAY + You Can Still RSVP for Wednesday's Top Tier Talk

Set yourself up for success in 2024 by gaining access to our most popular paid posts of 2023

Happy Monday, subscribers.

We hope everyone had a lovely Thanksgiving and that you got to enjoy some time off before the rest of the holiday season hustle and bustle kicks into overdrive!

Thanks for all the love we’ve been receiving for our big sale … we received so many nice emails thanking us for providing this massive discount and we are thrilled to do so:

• “You give such great advice! I need that paid tier for all of it! Thanks for having a sale!”

• “Looking forward to tuning in to your expert intel!”

• “I'm so excited to be joining this subscription. You two have so much knowledge and valuable insight to share and I can't wait to learn and grow in this community.”

• “The insights you share are extremely valuable to me and for other PR professionals.”

• “Thanks for offering such great insights! Looking forward to more of your work.”

On that warm and fuzzy note, 2 important reminders you won’t want to miss:

1. Today is your last chance to upgrade your subscription for 50% off

What will you get access to when you upgrade?

• Full access to our weekly newsletters

• Access to our extensive archive of paid posts

• The ability to attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops

Our top 10 most popular paid posts you may have missed this year that you’ll now have access to:

• A Subject Line is Your Pitch’s First Impression — Here’s How to Nail It!

• Your Handy-Dandy Checklist of 10 Things to Review Before Sending ANY Pitch

• The Hidden Dangers of Relying on ChatGPT for Your PR Efforts

• We Receive Pitches Every Day That Say “X Product/Topic is Trending.” But is it REALLY?

• The ONE Trick to Improving Your Pitch Follow-Up Strategy That’ll Make Reporters Who Didn’t Reply in Round One Say YES!

• What NOT to Pitch in a Holiday Gift Guide

• A Real-Life Example of a Pitch That Writers Will Ignore

• How to SELL Writers on Your Client vs. Just Telling Us They Exist

• 8 Things You Need to Do to Help Prep Your Clients for Interviews

• Don’t Forget THIS Cardinal Rule of Sending a Press Mailer

Ready to upgrade for 50% off?

Just click this button below to upgrade for HALF OFF and you’ll have access to our industry insights for a whole year for the cost of one dinner entree :) If you were ever thinking of upgrading, we promise you the price will never be lower than this.

2. There’s still time to RSVP for our November Top Tier Talk (a perk for paid subscribers!)

Our upcoming Top Tier Talk will be held this Wednesday, November 29 at 10 A.M. PT/ 1 P.M. ET.

If you can’t attend, no worries … we’ll be sharing the recording with paid subscribers as usual!

This will be an open forum where you can ask us anything. We can discuss pitching, the state of the industry, seasonal gift guides, sources/experts, best practices, writer pet peeves, AI, interviews, products, deadlines, affiliate programs and more!

To sign up and share your questions, click the button below!

Have a great day,

Jill and Nicole

Note: Our consulting sessions, workshops, Zooms and Substack newsletters are strictly educational. Signing up for anything has no bearing on landing coverage in any of our outlets. Our role is to finetune your approach and tactics so that you can apply these learnings when pitching other journalists.