The Hidden Dangers of Relying on ChatGPT for Your PR Efforts
Plus: Learn which tools can help you double-check that your clients aren't sneaking in AI-generated responses that'll get you and them blacklisted from top-tier pubs
Good morning, subscribers!
By now, you’ve hopefully caught up on our March Top Tier Talk and have marked your calendars for the April Top Tier Talk (will send out a separate post with RSVP info soon, but in the meantime save the date for April Friday, April 28th at 1 pm PST/4pm EST). We look forward to seeing you there!
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Why Cutting PR Corners With ChatGPT Could Result in Your Agency and Your Clients Being Blacklisted by Writers and Outlets
This week, we’re going to discuss a growing trend in the media world: publicists’ use of AI to help with their busy workloads … which is fine, unless it’s journalist/publication-facing. Then it quickly becomes a problem.
Before we dive in, let’s examine the Writer’s Guild of America’s stance on AI, just so we can see some industry perspective:
“AI software does not create anything. It generates a regurgitation of what it’s fed. If it’s been fed both copyright-protected and public domain content, it cannot distinguish between the two. Its output is not eligible for copyright protection, nor can an AI software program sign a certificate of authorship. To the contrary, plagiarism is a feature of the AI process.”
Additionally, it’s important to note that MANY top-tier outlets have started sending updated guidelines to freelancers regarding the use of AI content. Here’s a few snippets from one major publisher of so many of your favorite titles:
“We only publish content authored entirely by humans and it is against our policies to use ChatGPT or similar tools to create the articles you provide to us, in part or in full. We will be providing training to our editors in detecting content generated by ChatGPT and the use of tools like this may result in contract termination, removal of bylines, and/or removal or rewriting of content.”
As you can see, this is a very serious issue that could affect writers’ reputations and livelihoods. And it prompted Jill’s recent Tweet (be sure to click on the below so you can read the whole thread):
![Twitter avatar for @JillSchildhouse](https://substackcdn.com/image/twitter_name/w_96/JillSchildhouse.jpg)
In today’s post, we’ll explore WHY this is such an issue, in which usages it’s the biggest problem (yes, there are still plenty of ways you can use chatGPT if you’d like), what will happen if you or your client get caught, and how to avoid putting yourself, your agency, your client and your journalist friends in jeopardy.
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