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An Email Subject line is Your Pitch's 1st Impression. Is Yours Working for You or Against you?
Our simple recipe for NAILING the email header game. Every. Single. Time.
Jun 20
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An Email Subject line is Your Pitch's 1st Impression. Is Yours Working for You or Against you?
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How to Time Your Follow-Ups
You sent an email pitch. Now when do you follow up? A deep dive into one of our most FAQ
Jun 11
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How to Time Your Follow-Ups
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The Bad Invite Habit That’s Quietly Undermining Your Relationships with Media
We're doing a deep dive into something we see happen again and again that sadly almost guarantees no coverage
Jun 4
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The Bad Invite Habit That’s Quietly Undermining Your Relationships with Media
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May 2025
10 Examples of Pitches Writers Will Delete
Writers TRY to read all pitches in their inbox but when it's time to delete without reading, THESE are the pitches that they'll nix first
May 20
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10 Examples of Pitches Writers Will Delete
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Missed Our May Top Tier Talk? Here's the Recording!
We talked about tariffs, BlueSky, media samples, the best platforms for discovering editors, and so much more
May 12
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Missed Our May Top Tier Talk? Here's the Recording!
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Zoom Link for Tomorrow's Top Tier Talk (Yes, you can still RSVP!)
Join us Thursday, May 8th at 11am PST/2pm EST
May 7
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Zoom Link for Tomorrow's Top Tier Talk (Yes, you can still RSVP!)
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How to Read Between the Lines of a Journalist’s “Maybe”
Decode vague replies, spot a soft no, and know when to push — or when to walk away.
May 1
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How to Read Between the Lines of a Journalist’s “Maybe”
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April 2025
It's Time to RSVP for Our May Top Tier Talk
If you can’t make it live, we will be sharing a recording afterward… but obviously, the more people who attend and ask questions, the more robust the…
Apr 30
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It's Time to RSVP for Our May Top Tier Talk
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It’s Time to Delete THIS Word From the Subject Line of Your Pitches
Your subject line is THE most important content you write — and using this word does you no favors when it comes to open rate
Apr 24
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It’s Time to Delete THIS Word From the Subject Line of Your Pitches
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Introducing Yourself to a New Journalist? Here's What to Keep in Mind
We've received a lot of questions on this topic lately. Here are our top dos and don'ts!
Apr 17
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Introducing Yourself to a New Journalist? Here's What to Keep in Mind
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Answering a Writer's Substack, SOS, Qwoted, etc. Call for Sources? Do This!
A few simple strategies that can help your client rise to the top of call for sources submissions
Apr 8
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Answering a Writer's Substack, SOS, Qwoted, etc. Call for Sources? Do This!
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March 2025
Missed our MarchTop Tier Talk? Here's the Recording!
We talked what articles journalists are working on now, the latest in affiliate, how to reintroduce yourself to a journalist you've lost touch with and…
Mar 26
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Missed our MarchTop Tier Talk? Here's the Recording!
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