RSVP for Our Next Group Workshop: How to Network with Journalists (date has been changed!)

Our popular Become a Journalist’s BFF: Networking and Relationship Management session in a more affordable + more accessible group format.

Hi TTC community!

We had a great Top Tier Talk yesterday (and will be sending the recording out tomorrow, so be on the lookout for that). What a great turnout! A big special thanks to Sarah Karger who joined us to chime in on some of the affiliate marketing questions. We’ll be announcing a separate group session with her soon to dive deeper into the affiliate marketing world, something that is constantly changing and so so important in today’s media landscape.

Speaking of affiliate marketing, if you haven’t yet taken Sarah’s affiliate marketing course, we highly recommend it! It’s a great intro to all things affiliate marketing + offers some great tips on how to maximize these opportunities for your clients, which definitely translates to more coverage opps.

Now for some other exciting news:

Sign up for our next group workshop: Become a Journalist’s BFF: Networking and Relationship Management.

Our small group Pitch Perfecting Workshop earlier this month was a massive hit (don’t worry, we’ll be hosting it again!), so we’re going to try this format with our second-most-popular workshop next month: Become a Journalist’s BFF: Networking and Relationship Management.

Yes, we offer these as private sessions for agencies or individuals, but now we’re making them more accessible and affordable for freelance publicists and smaller agencies, too!

Here are the details:

What: Some publicists seem to have a transactional “wham-bam-thank-you-ma’am” approach to their work, but highly successful publicists know that building long-term relationships with journalists is truly the gift that keeps on giving. Learn how to meet new journalists, and discover best practices for staying in touch, following up, and creating meaningful relationships.

Format: 1-hour workshop via Zoom with Jill and Nicole includes:

• 45-minute formal presentation of our best relationship-building and management tips

  • Learn how to meet new journalists and develop a lucrative working relationship with them

  • Discover best practices for staying in touch

  • Learn the finer points of following up that will increase your response rate

  • Discover how to become a writer’s go-to source

  • Learn how to stand out when answering a writer’s call for sources (whether that’s on HARO, a FB group, Twitter, Substack etc) — there is definitely an art to this and we will walk you through our magic formula!

  • Discover how to avoid common writer pet peeves that may make someone want to pass on working with you again.

  • 15 minutes for Q&A: Anything and everything is on the table for discussion here and you will walk away with your questions answered.

  • Opportunity to network with and learn from your colleagues

New date (so many people had conflicts, we moved it!): March 29th at 10:30 am PST/1:30 pm ET. Can’t make this date but interested? Email us and let us know. We may add a second date as well.

Pricing: $199 per person for annual Top Tier Paid Subscribers; $259 per person for Free Subscribers (prepayment is required to hold your slot)

(Note to free subscribers: The TTC annual subscription fee is $99 — so, upgrading would save you $60 on this workshop, PLUS you’d get access to ALL our paid content — including our vast archive of content — and monthly Top Tier Talks for just $39 more for the year.)

Questions? Ready to sign up? Reach out to us at info@toptierconsulting.net today!

As always, thank you for being a part of this valued community we’re building! We LOVE hearing the difference we are making in helping publicists to continue to rock it with lots of top-tier coverage. Any questions? Shoot us an email: info@toptierconsulting.net or leave a comment. We always answer them!

And for more on our services and offerings, visit our website: www.toptierconsulting.net.