Missed Our November Top Tier Talk? Here's the Recording!

We discussed 2024 editorial trends, how to handle "I Tried I"t style pitches, tips for virtual events, and whether or not you should just take the last 2 weeks of December off ;)

Hello subscribers.

We covered a lot of ground in our very-well attended Top Tier Talk yesterday … fielding 25 questions in just under an hour! And we got some love back too with this sweet email:

“As always, thank you so much for hosting that AMA. I almost enjoy hearing the different questions that are presented vs the answers! It’s great that so many people join and ask about a variety of different topics. I always learn something during each call AND you provide easy tactical-based answers to some questions (which I plan to implement next month).” — Josh

Here’s just a sprinkling of what you can expect to find in this recording:

• Should holiday pitching already be wrapped up?

• When should we pitch New Year’s and Valentine’s Day stories?

• Can I pitch Vday if I don’t have all the holiday-related assets yet?

• What are the most important pieces of information to include when pitching a source?

• What info should a product/brand include when pitching a first-person I Tried It style store?

• How do I handle my client’s brand name constantly being misspelled?

• Approximately how far are you willing to travel for a 1:1 press experience if we send an Uber Black?

• When pitching a large hotel brand, how do we stand out so the writer doesn’t think we’re just a cookie-cutter property?

• How often can you follow up with a writer who isn’t responding about the sample we sent?

• How do you pitch legacy brands with little innovation on the horizon?

• Should we wrap up all our pitching efforts by Dec. 15?

Below, you’ll find the link to watch yesterday’s
Top Tier Talk.

As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are!

As a Substack subscriber, you’ll have access to:

• Our weekly newsletters

• Our extensive archive of paid posts

• Attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops