In-Person and Virtual Events, Client Desksides, and Others Ways to Network with Journalists
Networking is everything in the media world. Here's how to make the BIGGEST impact!
Hi Top Tier community!
We’re still fresh off the high of last week’s Top Tier Talk. It’s always so great to get together with our community and we love hearing the feedback of how helpful hearing other publicist questions and having us weigh in is for everyone. Thanks so much to all those who attended! As a reminder, this is one of the perks our paid Substack subscribers enjoy, along with full access to our weekly newsletters that land in your inbox. We put our two heads together weekly to do deep dives into industry topics that help publicists land their clients in top-tier publications, pulling on our combined 39 years of experience and weaving in real-life examples. If you haven’t yet, check out our archives for access to all of our past topics.
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February Workshops: 3 Slots Left for Some Facetime with Jill and Nicole
We still have a couple slots available for February workshops. Want to hear our presentation about how to become a journalist’s BFF? Or would you like us to help you perfect some of your pitches that aren’t landing to help improve their odds of landing coverage? While these are our 2 most popular sessions, we offer many more!
What are our clients saying about these sessions? Here’s our latest testimonial:
“Jill, Nicole: So good to brainstorm with you yesterday. Our Pitch Workshop was really helpful in opening up new angles/ideas beyond just the product and culture piece of the story -- especially for Women's History Month, which wasn't on our radar! Thank you again!! Looking forward to working with you both more!”
This Week’s Industry Insights
As promised, this week we are diving into a question that we weren’t able to get to in our recent Top Tier Talk:
Here was the question from a Top Tier Subscriber:
Networking, media events, desksides. What do journalists prefer? Do you think PR people grabbing coffee with journalists to chat is still a good tactic? What actually drives media to brand dinners/luncheons, etc. Do you think swanky hot spots in LA/NYC - or perhaps an amazing swag bag?
So let’s dive into the following:
Should you take a journalist to lunch? Buy them coffee? Do drinks?
How can you network like this with out-of-town journalists?
Are people still going to events? Should you be throwing them?
Virtual vs. in-person events
Tips to host in-person and virtual events writers will actually want to attend —
and most importantly will walk away inspired to include your clients in their coverage
What to know before sending your client’s products to writers to try out
And more….
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