Missed our February Top Tier Talk? Here's the Recording!
We answered 25 of your burning questions in this jam-packed hour
Happy Friday, TTC subscribers.
Have you signed up for our How to Become a Journalist’s BFF workshop yet? Highly successful publicists know that building long-term relationships with journalists is truly the gift that keeps on giving. Learn how to meet new journalists, and discover best practices for staying in touch, following up, and creating meaningful relationships. We hope to see you in our workshop later this month — that link above will tell you how to RSVP!
Tuesday’s monthly Top Tier Talk was a great session … we had TONS of questions from so many participants that we stayed on just a little bit longer to get through them all! Publicist Sarah Karger also joined us to answer some affiliate questions. Have you taken her Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists class yet? She’ll be joining us for a dedicated affiliate-focused Top Tier Talk in the next month or so, so we highly encourage you to take her course before that Q&A!
As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are!
We answered more than 25 questions on Tuesday, including:
What do you look for when deciding which press trips to go on?
What are 3 things that you look for to help founders stand out when pitching them?
Are you opposed to receiving a combined Mother’s Day and Father’s Day pitch?
How should brands approach pitching new timely angles to you after you’ve already acknowledged an initial pitch as being under consideration?
What’s the best way to get coverage for a new product that doesn’t have a lot of reviews yet but does have an affiliate program?
Do you prefer a straight-to-the-point subject line or a clever and catchy one?
What are some tips to fast-track authentic relationship building when you don’t have time on your side?
For a newly launched product that is interesting/innovative but in a crowded space, any thoughts on the best way to position or garner interest?
When pitching freelancers, should you indicate which outlet a given pitch or idea is for? Any cons to this?
If you request responses for expert commentary, should we follow up on the responses sent or just wait until the piece is published? When is a follow up ok?
For those of you who couldn’t make it, you were definitely missed! But no worries. As promised, we’re sending out the link to the video so you can watch at your convenience.
If you see the paywall below, you can upgrade your subscription to view the recording … plus you’ll get access to all our weekly paid content where we do deep dives on industry topics and you’ll be invited to attend all of our future monthly Top Tier Talks, too.