Your Handy-Dandy Checklist of 10 Things to Review Before Sending ANY Pitch

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Happy Tuesday, Top Tier Consulting Subscribers!

With Nicole on mat leave and my 12-day trip to Europe tomorrow (a Holland America press trip cruise through Italy, Croatia, Turkey and Greece), we’ve decided it makes sense for TTC to take a 2-week hiatus. We all deserve a little break, right? We’ll resume our regularly scheduled activities — including Substacks, Top Tier Talks and workshops — after Labor Day.

If you missed last week’s post, “State of the Industry Update: Layoffs + the Future of PR/Media (and 8 Ways You Can Adapt)” I highly suggest you catch up ASAP … it’s our most popular post to date and filled with crucial information you need right now to be as successful as possible at your job.

Before we sign off for August, we wanted to leave you with one more juicy post. Consider this your official checklist to consult before sending a pitch (any pitch!) moving forward — these 10 things could mean the difference between landing coverage and landing in our deleted folder.

Happy reading!

Jill

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*Note: Our consulting sessions, workshops, Zooms and Substack newsletters are strictly educational. Signing up for anything has no bearing on landing coverage in any of our outlets. Our role is to finetune your approach and tactics so that you can apply these learnings when pitching other journalists.