Missed our Top Tier Talk? No Worries: Here's the Recording
We answered SO many of your questions, you'll definitely want to catch this replay!
Happy Holiday Weekend Top Tier Subscribers!
Wow, did we have a great Top Tier Talk yesterday! We got through everyone’s questions and touched on some important topics, like:
How to connect with journalists beyond HARO and Qwoted
The best way to get a product added to a “Best products of 2023 story”
The hot categories for gift guides this year
How to best pitch an expert who is associated with a brand
When pitching a client as an expert, should you mention that they have been quoted in other outlets
Specific price points for products that are currently getting the most traction
How to reach out to reporters on social media platforms, like Twitter
Should you include links to past published stories your client has been published in when pitching a product
Is it OK to pitch a product for Mother’s Day, then go ahead and repurpose the pitch and same product for 4th of July or the holidays
If a new product is coming out and the URL is not available yet, how should we handle the pitch
What outlets are best for pitching a tween brand
How long should we wait in between email followups to pitches
How can I get luxury brands into gift guides
Are publications only into featuring products that have 500-1,000 4-5 star reviews on Amazon
How do publications work with Skimlinks vs. ShareASale. For example, if an outlet has covered a client using their Skimlinks link, is it worth it to invite them to join our ShareASale network? Or will they work exclusively with Skimlinks?
And on that last question, we’re going to be diving into that and more — all things affiliate — in our upcoming Christmas in July Affiliate Marketing Workshop on July 11.
To get you dialed in on everything you need to know about affiliate marketing, we’ve enlisted the expertise of publicist Sarah Karger to join this Q&A session! She is a master-level gift guide pitcher (we should know … we’ve featured plenty of her clients’ products over the years because her pitches are always on point!) and a whiz at all things affiliate marketing. Between the 3 of us, we’ll be able to tackle any questions you have on this topic.
Speaking of questions, one of the main topics we get asked about at Top Tier Consulting is affiliate marketing. We often hear things like:
Is it a deal breaker if my client isn’t signed up with an affiliate program?
What are the best affiliate platforms?
How do I contact e-commerce writers/editors to get my clients into these gift guides?
How do I communicate that my clients are on affiliates?
When it comes to commission percentages, what gets an editor/writer’s attention?
So, we’ll address all that and more in this hourlong session. Plus, it will also give you a chance to learn from colleagues and hear answers to questions they bring up that you may not have thought of. You’ll walk away with ALL of your affiliate questions answered plus hear best practices on getting your clients on affiliate programs, pitching clients on affiliates, finding the right platforms, and more.
Here are the details you’ve been waiting for:
Date: Tuesday, July 11th at 10 am PT/1 pm ET (session will last one hour)
Can’t make it live? We’ll be sending the link out afterwards for people who pay to register to watch on their own time.
Rate: $49 Paid TTC Substack Subscribers; $99 Free TTC Subscribers
Ready to sign up? Send an email to info@toptierconsulting.NET and we’ll collect payment and send you the Google doc to share your question(s) for the session!
Below, you’ll find the link to watch yesterday’s
Top Tier Talk.
As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are!
As a Substack subscriber, you’ll also have access to our past extensive archives of topics where we talk about everything from helping a product or a source to stand out in pitches, how to best prep your clients for interviews, how to handle sources tied to brands, gift guide pitching dos and don’ts, how to make a pitch timely, how to sell your client vs. simply inform a writer that you have a new client & more. Plus, we offer discounts on group consulting sessions.