Ask Us Anything Edition. Submit Your Questions by EOD for Answers Tomorrow!
In this week's newsletter we're doing something different. Have a question for us? Submit it today and we'll answer it tomorrow.
Hi Top Tier community!
We have had such great turnouts at our last few Top Tier Talks (as a reminder, these monthly Zoom chats are free to all paid TTC subscribers and Jill and Nicole answer any and all questions that come up, as well as talk about the state of the industry, trends we’re seeing in the media space and other relevant topics). But we realize that people’s schedules are action packed and it’s not always easy to RSVP yes for and attend these, especially in the middle of an unpredictable workday. That’s whey we’re opening this week’s newsletter up to our loyal subscribers who haven’t had a chance to attend a TTT in a while. So here goes…
Not a paid substack subscriber? As a reminder, we’re offering 30% off our annual memberships from now to the end of May (that’s just $5.75 per month to have our weekly newsletters land right in your inbox + access to our monthly Top Tier Talks).
Submit your questions for Jill & Nicole by EOD for answers tomorrow
Have a question about pitching, networking, media relations best practices, submitting your clients as sources, gift guides, pitching products, pitching experts, holidays, making a topic timely, etc. Ask away. Submit your questions by the EOD today (Thursday) and we’ll respond back tomorrow (Friday) in a new Substack post.
PLEASE SUBMIT YOUR QUESTIONS HERE: https://docs.google.com/spreadsheets/d/1tiNz2YhEi7wgQ30o1CM4XoDMFGJN0zzJNETRIy9zEpA/edit#gid=0
We’re excited to bring this more interactive feature into this week’s newsletter and will be back tomorrow with answers to your burning questions. In the meantime, here are a few reminders:
SALE: Now is a great time to upgrade your free membership to become a paid Substack member
That means you can get our weekly newsletters in your inbox for just $5.75 per month! For a taste of what we offer, check out this free sample post we did (which our community is still raving about): Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!). You’ll also have access to our past extensive archives of topics where we talk about everything from helping a product or a source to stand out in pitches, how to best prep your clients for interviews, how to handle sources tied to brands, gift guide pitching dos and don’ts, how to make a pitch timely, how to sell your client vs. simply inform a writer that you have a new client & more.
To upgrade your subscription and take advantage of the 30% off, click here
Get your pitches to review ready & don’t forget to sign up for our group Pitch Perfecting Session coming up on May 18th (still a few spots left)
Our February small group pitch perfecting workshop was such a hit that we’ve decided to offer it again in May. Yes, we offer pitch perfecting worships as private sessions for agencies or individuals, but now we’re making them more accessible and affordable for freelance publicists and smaller agencies, too!
Here are the deets:
What: Ready to take your pitches to the next level? Or are you wondering why certain pitches aren’t getting much response? Learn how to take your emails from, “Here’s a client I represent,” to “Here’s a story idea you can’t possibly turn down.” Between the two of us, we receive thousands of pitches per week (sometimes one thousand a day alone), so we have many tips — and examples — of what works and what doesn’t. From coming up with the perfect email subject line to improve your open rates to sealing the deal with your closing remarks, your word choices matter throughout the entire pitch. We’ll help you perfect them.
Format: 1.5-hour workshop via Zoom with Jill and Nicole includes:
45-minute formal presentation of our best pitch-perfecting tips
subject line best practices
body of email best practices
tips to help your pitches stand out in busy writers’ inboxes
follow-up best practices (yes, we encourage you to follow up!)
45 minutes of providing feedback
we’ll dissect one pitch per participant, so come prepared with yours and don’t be shy … we haven’t made anyone cry yet, promise!
you’ll walk away with a pitch that’s ready to distribute, advice on how to tailor it to a specific target market, and all our best pitching knowledge in the palm of your hand
Q&A throughout the session
Opportunity to network with and learn from your colleagues
Date: Thursday, May 18 at 12 pm PST/3pm EST
Group size: Capped at 10 participants; first come, first served (prepayment is required to hold your slot)
Pricing: $299 per person for Top Tier Annual Paid Subscribers; $359 per person for Free Subscribers
(Note to free subscribers: The TTC annual subscription fee is $99 — so, upgrading would save you $60 on this workshop, PLUS you’d get access to ALL our paid content and monthly Top Tier Talks for just $39 more for the year.)
Questions? Ready to sign up? Reach out to us at info@toptierconsulting.net today!
Book a Private Session With Jill & Nicole
If you’re interested in more direct access to us, book one of our private consulting sessions!
Want to workshop a few pitches with two top-tier writers? Try our Pitch Perfecting session.
Looking to build deeper relationships with journalists? You’ll love our Become a Journalist’s BFF session.
Have a slew of questions you want answers to? Book an Ask Us Anything session.
Are you putting together a press trip and need help with the details? We offer a Press Trip Invites and Itineraries session.
Need fresh ideas for sending mailers to writers? Book our Press Package session.
Scheduling an in-person or virtual media event? We can help, with our Hosting the Perfect Virtual/In-Person Media Event session.
Have other ideas you need help brainstorming or creating an action plan for? We offer Custom sessions, too! Email us at info@toptierconsulting.net.
Thanks again for being a part of this wonderful community we’re building. If you know a colleague who could benefit from this, please share this newsletter with them. We’re putting so much time and effort into these weekly articles and are thrilled to be able to get them in front of people that are benefiting from them.
Jill & Nicole
PS: You can always email us with any questions: info@toptierconsulting.net
