Thank You For Being a Part of The Top Tier Community!

FLASH SALE: An unprecedented 50% discount when you upgrade to a paid subscription today!

Happy Thanksgiving week, subscribers!

We wanted to take a moment to thank you for your support and engagement so far in 2023! We are so so grateful to have you as part of our growing community.

With every Substack newsletter we send out, group workshop we host, monthly Top Tier Talk we hold, and 1:1 consulting session we conduct with publicists and their agencies, we’ve gotten to you know you better.

And the more we understand your struggles as publicists, the better we are able to share industry insights you can relate to, give advice you can turn to, and provide guidance you can count on. Between the 2 of us, we contribute to many top-tier outlets across a wide variety of industries (travel, health, personal finance, ecommerce, etc.), and know first hand how valuable a publicist/writer relationship can be. So we LOVE helping to bridge the gap with media to ensure we all get our best work done as efficiently as possible.

To show our gratitude in a month focused on thanks, we’re offering:

50% off for upgrading to a paid subscription!

What will you get access to when you upgrade?

• Full access to our weekly newsletters

• Access to our extensive archive of paid posts

• The ability to attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops

Our top 10 most popular paid posts you may have missed this year that you’ll now have access to:

• A Subject Line is Your Pitch’s First Impression — Here’s How to Nail It!

• Your Handy-Dandy Checklist of 10 Things to Review Before Sending ANY Pitch

• The Hidden Dangers of Relying on ChatGPT for Your PR Efforts

• We Receive Pitches Every Day That Say “X Product/Topic is Trending.” But is it REALLY?

• The ONE Trick to Improving Your Pitch Follow-Up Strategy That’ll Make Reporters Who Didn’t Reply in Round One Say YES!

• What NOT to Pitch in a Holiday Gift Guide

• A Real-Life Example of a Pitch That Writers Will Ignore

• How to SELL Writers on Your Client vs. Just Telling Us They Exist

• 8 Things You Need to Do to Help Prep Your Clients for Interviews

• Don’t Forget THIS Cardinal Rule of Sending a Press Mailer

Ready to upgrade for 50% of?

Just click this button below to upgrade for HALF OFF and you’ll have access to our industry insights for a whole year for the cost of one dinner entree :) If you were ever thinking of upgrading, we promise you the price will never be lower than this.

We hope you all have a wonderful week with your loved ones and plenty of delicious food. And we look forward to seeing you at our November Top Tier Talk … you can still RSVP!

Happy Thanksgiving,

Jill and Nicole