4 Reasons Why You Need to Build Relationships with Freelancers Now

Plus tips on how to create AND deepen those relationships & a V-Day sale on our annual subscription

Good morning, TTC subscribers.

Valentine’s Day Discount: Save 20% on an Annual Subscription

First off, Valentine’s Day is quickly approaching and the two of us are very much feeling the love for our wonderful community of subscribers. Cheesy but true! If you’ve been considering upgrading to a paid subscription, now’s your chance to do it at a Valentine’s Day discount.

Now through the end of 2/17, we’re offering 20% off our annual subscriptions. So instead of $99 a year, you’ll pay just $79.20 a year for:

-WEEKLY newsletter deep dives into topics on how to continue to land top-tier media coverage, right to your inbox

-Access to our extensive archive of content that you can read anytime

-The ability to RSVP to our free monthly Top Tier Talks where we discuss trending topics happening in the interaction of the PR/journalist world, bring in guest speakers, and answer all the questions that came up for the month from our TTC subscribers. It’s your monthly chance to check in with the both of us and ask us anything. And if you can’t attend live, we always send out a video recording afterwards to all paid subscribers.

For a taste of what our content is like, check out this free post we wrote to kick off 2023: Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!)

Here are a few more past topics our audience has loved:

• How to Make YOUR Product Stand Out From ALL the Other Product Pitches In a Writer's Inbox

• The Right And Wrong Ways to Handle Your Clients' Titles When Submitting Them As Sources

• PART 1: A Look INSIDE the Process of How Writers Handle an Inbox Full of PR Pitches

• PART 2: A Look INSIDE the Process of How Writers Handle an Inbox Full of PR Pitches

• 8 Ways to Stand Out From the Crowd When Replying to a Writer's Call for Sources

• 8 Things You Need to Do to Help Prep Your Clients for Interviews

• Holiday Pitching Pro Tips Part 2! Everything you REALLY want to know about pitching gift guides.

Our Popular Pitch Perfecting Sessions in a More Affordable and Accessible Small Group Format

On Monday, we announced our latest product offering: Small Group Pitch Perfecting Workshops (click the link to read more about them). We’ve received a HUGE response, so thank you for that!

We have just a few slots left available for the upcoming session on February 21, so please reach out ASAP if you’d like to attend: info@toptierconsulting.net.

This will give publicists more of an opportunity to check out our most popular session, Pitch Perfecting, and is a more affordable offering, especially for sololancers and smaller agencies. Plus, the group format gives you the chance to hear our feedback on other publicist pitches and you’ll definitely learn something from that portion as well!

Now onto this week’s topic

It’s been a heck of a few months in the media world. First, we’ve been bombarded with constant news of mass media layoffs at Dotdash Meredith, BHG, Buzzfeed, TMB, Outside and other major publishing houses.

And second, AI content — including chatGPT, Microsoft’s Bing and Google’s BARD — came in hot and is here to stay. Buzzfeed, TMB and CNET are already using AI to create content (or have announced plans to do so).

What does this mean for media and PR folks? In short, fewer on-staff editorial roles and more AI-generated content being published. Does that sound like a scary combination? It is.

As such, your ability to foster and maintain relationships with freelancers is more crucial than ever before. We do a deep dive on this topic in our Become a Journalist’s BFF: Networking and Relationship Management session, but wanted to share some actionable takeaways today in light of all the movement in the industry lately.

So today we’ll be looking at the reasons WHY you’re going to need to lean on freelancers and HOW to effectively do so.

Here comes the paywall, as our weekly newsletters are a perk for paid subscribers. But we’d love to have you. Check out our monthly and annual plan options (annual is 20% off right now!) to dive into this full newsletter plus access our entire archive of past newsletters and our monthly Top Tier Talks.