Why subscribe?
Welcome to the official Substack of Top Tier Consulting, co-founded by top-tier journalists Jill Schildhouse and Nicole Pajer.
We’ve been working as freelance writers, copywriters, editors and reporters for a combined 39 years. From entertainment to health, travel to pets, finance, culture, food, and beyond, we’ve covered it. Between the two of us, we’ve written for nearly every major publication out there, whether it’s a print magazine, newspaper or online outlet, crafting profiles, services pieces, gift guides, tutorials, essays, reviews, reported features and every other type of article you’ve heard of. We’ve worked with hundreds of editors, thousands of publicists and have looked through more pitches than you could possibly imagine. We formed Top Tier Consulting to help you benefit from all of this experience and educate you on how to best work with writers so that you can become even better at your jobs. We offer a variety of consulting packages but have so much to say that it warrants a newsletter of its own.
Stay up-to-date
In this Substack, we’ll be channeling all of our experience into actionable tips that you can use to help you take your clients to the next level, whether that’s landing a spot in a dream publication, putting together a killer event that will garner tons of media interest or crafting pitches so enticing you’ll have writers jumping at the chance to work with you. Here, you’ll get inside our heads, hearing us provide our own personal examples of topics, like presenting and dissecting pitches that worked for us and why, discussing media events that we found to be beneficial, talking about how we handle our very busy inboxes, sharing insider info, such as why we may pass on a pitch the first time around but then hop on it after a carefully thought-out follow up, how to leverage your clients to fit into trending pop culture moments, how the heck to get media interest in experts tied to brands, what goes through a journalist’s head when they are reading your pitches, what editors really want in a gift guide submission and more. We’ll keep you posted on what the industry is looking for at the moment and advise you on how you can keep your clients relevant….and so much more!
Join the crew
The two of us put our heads together weekly to write thorough articles that land in your inbox and thus, like any experts in their field, we charge a nominal fee for subscribers to read them. As a subscriber, you’ll not only get our weekly wisdom delivered to your inbox, packed with tips that you can immediately start implementing to improve your pitch success rate, but you’ll also be invited to join our monthly Top Tier Talks via Zoom — it’s a great way to get direct access to our and get all your questions answered, plus be a part of our wonderful community.
For a taste of our content, check out this free post we shared on our top tips on landing top-tier coverage from 2022 (ALLLLL of these still apply today and going forward). Click here to read.
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