Missed Our February Top Tier Talk? Here's the Recording!

We talked how to best work with writers in the midst of layoffs, what writers are working on now, tends you can work into your pitches, how to get a writer to answer your email pitch + more!

Happy Thursday Top Tier Consulting community! Hope everyone is having a good week.

There’s been lots of chatter recently on where writers are posting calls for sources for publicists and which platforms to use. If you haven’t checked out our recent Substack on this topic yet, it’s been a popular read!

A 2025 Update on What Platforms Journalist Are Posting Calls for Sources on These Days

Onto this week’s Top Tier Talk Recording

We were a small but mighty group during Tuesday’s Top Tier Talk but got through lots of questions. I know most of you were planning to watch the recording on your own time. So without futher ado, here it is!

If you missed it, we covered a lot of ground. We talked about:

• What writers are working on now

• Examples of a pitch Nicole & Jill have received in the last few weeks that was well done and turned into an article idea.

• Trends that we’re seeing in media that publicists can leverage into pitching journalists right now

• Do journalists find any benefit in going on virtual press trips?

• What gift guide opportunities are coming up.

• How the media layoffs are affecting writers and how publicists can best work with them in the midst of these uncertain times.

• What makes a writer delete a publicist’s email without writing back to it

• How writers tackle their email inboxes

On the above note, here is some recommended reading on that. Nicole & Jill take turns doing a deep dive into what goes through their minds when going through email pitches in their inboxes.

PART 1: A Look INSIDE the Process of How Writers Handle an Inbox Full of PR Pitches

PART 2: A Look INSIDE the Process of How Writers Handle an Inbox Full of PR Pitches

• New ways for publicists to work with journalists that they might not have previously thought of.

• And more!

Below, you’ll find the links to watch the January Top Tier Talk

As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are! Let’s all troubleshoot together!

As a Substack subscriber, you’ll have access to:

• Our weekly newsletters

• Our extensive archive of paid posts

• Attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops

Note: Our consulting sessions, workshops, Zooms, and Substack newsletters are strictly educational. Signing up for anything has no bearing on landing coverage in any of our outlets. Our role is to fine-tune your approach and tactics so that you can apply these learnings when pitching other journalists.