8 Things Publicists Should Be Doing NOW To Set Themselves (and their clients!) Up for Success in 2023

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Hi Top Tier Community!

We hope you had a happy Thanksgiving and got to take some much-needed time off. We both did, and boy did we need it!

Did you buy anything fun for Black Friday? We came across this meme and it was hilarious. Would love to hear your answers in the comments. :-) Nicole’s was OSEA face serum and Jill’s was a Kate Spade purse — so we basically would be screwed in this situation. Haha!

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Here are some of our popular past TTC Substack newsletters worth reading if you haven’t yet:

• 8 Ways to Stand Out From the Crowd When Replying to a Writer's Call for Sources

• 8 Things That Make Writers Want to Work With a Publicist Again

• How to Help Your Clients Rock Email Interviews

And if you missed our first Top Tier Talk, paid subscribers can watch it via video here (another great reason to upgrade!):

Missed our 1st Top Tier Talk? No Problem. Here's the Link to the Video Recording

This week, we’re looking ahead to 2023. Perhaps it’s because of the doom and gloom we’ve been talking about in the media industry (layoffs, budget cuts, and publications folding) or maybe it’s because of the chaos of the holiday season that’s upon us … either way, we’re focused on all the good things awaiting us next year. And with that in mind, we wanted to share some tips for publicists on things you should be doing TODAY to help set yourself and your clients up for a coverage-filled 2023!