Missed our 1st Top Tier Talk? No Problem. Here's the Link to the Video Recording
Plus: Our Friendsgiving Sale Is in Full Swing! 30% Off Annual Subscriptions (which comes out to just $5.77 per month!) + 25% Off ALL Consulting Sessions
Happy Monday of a gloriously short week, Top Tier Community!
First, we wanted to take a moment to wish you all a Happy Thanksgiving. We figured most people were probably taking off part of this week and/or traveling, so we wanted to get this edition out early.
Exciting stuff has been happening at TTC over the last few weeks.
LAST WEEK’S NEWSLETTER
First off, our latest newsletter 8 Ways to Stand Out From the Crowd When Replying to a Writer's Call for Sources was a big hit! If you haven’t read it yet, make sure to do so. We talk about how to make your clients stand out when replying to a writer’s calls for sources on HARO, QWOTED, Profnet, Facebook forums, Substack, Twitter, Linkedin and beyond. Some great info in there about what makes a writer say YES to your source vs. the 100s of other responses they may be receiving.
THANK YOU TOP TIER COMMUNITY!
Next, we wanted to take a moment to express our gratitude for being a part of this wonderful community of publicists and brands that we are building. We’ve received so much love since launching only a few short months ago and are so grateful for all of your love and support. We enjoy receiving your comments on our weekly newsletters and hearing how helpful they are and reading your emails about the difference our sessions are making in your success rates!
KEEP SCROLLING FOR THE LINK TO WATCH THE VIDEO OF LAST WEEK’S TOP TIER TALK
Last week’s monthly Top Tier Talk was magical and it was so great to put so many faces to names. We were able to answer everyone’s questions, whether submitted beforehand or brought up during the session, and we had some great conversation. We’re doing these monthly and they are offered to all paid members of any plan.
We answered more than two-dozen questions last week, including:
When is it OK to pitch another reporter at the same outlet if you haven’t heard back from the first reporter?
Do writers actually check out a brand’s dedicated press/media portals at all? Are press kits useful?
What’s the best follow-up etiquette after you send a media sample at a writer’s request?
Are brands without affiliate links at a loss for coverage?
Are press trips/events still relevant?
For those of you who couldn’t make it, you were definitely missed! But no worries. As promised, we’re sending out the link to the video so you can watch at your convenience (see link below the paywall, as this is a perk for paid subscribers).
10 DAYS LEFT TO TAKE ADVANTAGE OF DISCOUNTS ON CONSULTING SESSIONS AND ANNUAL SUBSCRIPTIONS
We also wanted to remind everyone that there are still a few weeks left to take advantage of our Friendsgiving sale!
We’re offering 30% off our annual Substack subscription, which means you’ll get our weekly articles in your inbox, plus access to our extensive archive of past articles, plus access to our monthly Top Tier Talks … all for just $5.77 per month.
And all Top Tier Consulting sessions purchased in the month of November are 25% off. These include:
Pitch Perfecting Strategy Session
Become a Journalist’s BFF: Networking and Relationship Management Session
Hosting the Perfect Virtual and/or In-Person Media Event Session
Press Package 101 Session
Press Trips Invites and Itineraries Session
Private Agency Q&As
Custom Sessions
LISTEN TO JILL ON THE PITCHIN’ & SIPPIN’ PODCAST WITH LEXIE SMITH
Finally, we wanted to share that Top Tier Consulting co-founder Jill Schildhouse was the featured guest on The Pitchin’ and Sippin’ Podcast with Lexie Smith of THEPRBAR last week. In it, Jill discusses how she got her start in magazines and freelancing, pitching preferences, how to break into freelance writing, different ways publicists can become a journalist’s BFF, Top Tier Consulting sessions, and, of course, her love of Substack.
You can listen 3 different ways (and if you aren’t already a fan of Lexie’s podcast, check out her past episodes too …. she has so many impressive guests!):
THEPRBAR: https://theprbarinc.com/podcast/how-to-be-a-journalists-bff-substack-with-writer-editor-jill-schildhouse/
Apple: For some reason, Substack returns an error when we try to share the link, so just type “Pitchin’ and Sippin’ with Lexie Smith” into the search bar!
Spotify:
Ok, below our sign off, you’ll find the link to the Top Tier Talk Zoom recording!
Have a wonderful and safe holiday. We’ll be back at it next week,
Jill & Nicole