Recording Available: Become a Journalist's BFF Workshop (All Our Best Tricks and Tips!)

Learn how to meet new journalists and solidify the media relationships you already have

A big thanks to everyone who attended yesterday’s Become a Journalist's BFF: Networking and Relationship Management" workshop … we had such a great turnout and so much fun!

And we’ve received amazing feedback from attendees, including these, which brought huge smiles to our faces:

“A massive shout-out to you both for hosting today's "Become a Journalist's BFF" workshop! It was nothing short of insightful, packed with great information that struck all the right chords. As always, you managed to deliver it with the perfect blend of flair and finesse, making complex concepts seem like a breeze.

I walked away with a treasure trove of new knowledge and a gentle nudge of reminders on topics that are essential. It's rare to find a workshop that's both enlightening and engaging, but you nailed it, as always!

Thank you for sharing your wisdom and for the energy you bring to these sessions. It's clear you put a lot of thought and effort into making them valuable for us, and it truly shows. Can't wait for the next one!

Amy

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“Just wanted to thank you for taking the time to share your media relations best practices! I laughed often, was shocked by a few of your stories (the old, bait-and-PR-switches for sure) and thoroughly enjoyed it.

Much of what you were saying was validating – and helps provide some great context for what journalists experience on the daily.

Anyway – I’ve always been big on the thank yous, so wanted to send one after your session because it was very real and enlightening.”

Brittany

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“Today's Zoom call on how to be a journalist BFF totally delivered! Jill and Nicole addressed every point they said they would. Their deep organization really helps to answer all the questions you need to know to be a success.”

Sally

And a huge THANKS to those who contributed and asked some super great questions.

We went through our entire 50-minute presentation on best practices when it comes to meeting new journalists, networking with journalists, and becoming a writer’s go-to source.

Then we had a robust Q&A and discussion that was SO GOOD that we ended up going way past the initial hour. It was pretty magical. We covered all sorts of things like:

• Where to meet new writers to pitch clients to and how to best intro yourself to them

• How to stand out in a writer’s call for sources on platforms like HARO, Substacks, Facebook forums etc. — there are a few easy tricks that increase your odds of a reply

• How to send email follow-ups that make your initial pitch more appealing

• How to pitch products in over-saturated markets

• How to position your client as THE expert a writer needs to talk to for their story

• How to pitch wellness experts in a world of writers sourcing for MDs

• How to get business execs positioned as thought leaders

• Some writer pet peeves that will turn off any journalist

• When to NOT pitch your clients as experts for a story

• How to use social media to your advantage when networking with journalists and what NOT to do on social media when interacting with journalists

• How to make your pitching more personalized and less transactional

• Information you should always include when pitching your source or product to a writer

• The information publicists frequently and unknowingly leave out when replying to calls for sources that can make a writer ignore your email

• How to prep your client to answer interview questions in a way that will ensure they get prominently placed in an article

• What to do after a story goes live that will help cement your relationship with a writer

• How to help your clients become a writer’s go-to for experts

• And more!

If you missed it, don’t worry! You can still purchase it to watch on your own time.

Reach out to us at info@toptierconsulting.NET today to get your copy today.

Price: $199 for paid Top Tier Consulting Substack subscribers and $259 for free subscribers.

(Note to free subscribers: The TTC annual subscription fee is only $99 — so, upgrading would save you $60 on this workshop, PLUS you’d get access to ALL our paid content — including our vast archive of content — and monthly Top Tier Talks and discounts on future workshops for just $39 more for the entire year.)