Missed our May Top Tier Talk? Here's the Recording!

We talked summer pitching season, tips for publicists to attract new clients, how to handle ghosting, celebrities & influencers and more

TGIF Top Tier Consulting Crew!

Thanks to those who attended yesterday’s Top Tier Talk and asked such great questions.

Here’s a quick preview of all the great topics we dove into:

• How to make a celebrity tied to a product appealing enough to land on a talk show or get top tier coverage

• How to handle pitching in the summer when everyone is OOO

• How to handle an editor ghosting when you’ve sent a pricey press ample they promised to review

• When to pitch print features tied to ads

• How to make your pitches stand out in the summer

• Tips and tricks for summer placements

• If a writer asks for a product on Skimlinks, can you submit a product that’s not on Skimlinks but on a different affiliate platform?

• Tips for impressing a client you are trying to land in time for gift guide/holiday coverage season

• How to make a product like a handbag stand out when a writer is receiving a ton of pitches about handbags

• Is it OK to pitch a writer 2 topics in one pitch tied to the same client?

• Potential scams targeted to PR people

• Why it can be beneficial to send products to an influencer to have them post on their socials (We have an entire session coming up about this on 5/29 we’d love to see you at. For more info:

Below, you’ll find the link to watch yesterday’s
Top Tier Talk.

As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are! Let’s all troubleshoot together!

As a Substack subscriber, you’ll have access to:

• Our weekly newsletters

• Our extensive archive of paid posts

• Attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops

Also here are some links to some of our recent Substacks in case you missed them:

How Do Writers Vet Sources? Your Behind-the-Scenes Guide Into That Process

6 Ways to Help Your Clients Secure More Email-Based Interviews AND Get Included in the Published Piece

Why Do Writers DO That?! Exploring the Things Publicists May Not Understand

6 Top Tier Tips for Rock Star Pitches

10 Ways to Become a Writer's Go-To Source

Note: Our consulting sessions, workshops, Zooms, and Substack newsletters are strictly educational. Signing up for anything has no bearing on landing coverage in any of our outlets. Our role is to fine-tune your approach and tactics so that you can apply these learnings when pitching other journalists.