Missed our March Top Tier Talk? Here's the Recording!

We discussed rules for exclusives, how to host a successful media dinner, when to start pitching for Father's Day/Grad Gifts and more

Happy Friday!

Thanks to those who attended yesterday’s Top Tier Talk and asked such great questions.

Here’s a quick preview of all the great topics we dove into:

• The rules around offering a journalist an exclusive

• What to do when an editor you’re working with gets laid off and you have no other contacts at the outlet

• Asking a writer/editor out for coffee or a drink to chat story angles

• Is it time to start pitching Father’s Day, summer travel, grad gifts, etc?

• Sponsored posts and how they work … and how much they cost at top tier pubs

• How to host a successful media dinner

• When to start doing PR when a kickstarter campaign is involved

• Do you need to increase affiliate commission rates or reader-exclusive discounts to move the needle?

• How to find influencers and when to lean into nano influencers.

• and more!

Below, you’ll find the link to watch yesterday’s
Top Tier Talk.

As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are! Let’s all troubleshoot together!

As a Substack subscriber, you’ll have access to:

• Our weekly newsletters

• Our extensive archive of paid posts

• Attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops

Also here are some links to our most popular recent Substacks in case you missed them:

• 10 Ways to Become a Writer’s Go-To Source

• “Can I preview the article before it goes live?”

• Uh Oh … 8 pitching bloopers you’ll want to avoid

Note: Our consulting sessions, workshops, Zooms, and Substack newsletters are strictly educational. Signing up for anything has no bearing on landing coverage in any of our outlets. Our role is to fine-tune your approach and tactics so that you can apply these learnings when pitching other journalists.