Missed our April Top Tier Talk? Here's the Recording!

We discussed exclusives, lead times, how to support freelancers, pitching tips and more

Happy Thursday!

Thanks to those who attended yesterday’s Top Tier Talk and asked such great questions.

Here’s a quick preview of all the great topics we dove into:

• Do editors want to see the affiliate percentage in a pitch?

• Other writer’s substacks we recommend following

• The best way to alert media on a new product that is coming out and when to start pitching

• How to handle exclusive pitches

• How freelancer assignments work — do they pitch their own? Get assigned stories?

• Freelance friendly tips for publicists in 2024

• Average lead times for assignments

• How to put together the perfect press trip and find the right writers to target

• How to support freelancers by sharing their work

• Should you mention that a client had national coverage when pitching local outlets

• Ethical to pitch an exclusive to multiple outlets at the same time?

• Qwoted, Substack, the new HERO (HARO is back!), where writers are posting their calls for sources these days.

• and more!

Below, you’ll find the link to watch yesterday’s
Top Tier Talk.

As a reminder: We’re doing these chats monthly and they are offered to all paid members — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are! Let’s all troubleshoot together!

As a Substack subscriber, you’ll have access to:

• Our weekly newsletters

• Our extensive archive of paid posts

• Attend/participate in our monthly Zoom Top Tier Talks

• Discounts on all our most popular group workshops

Also here are some links to our most popular recent Substacks in case you missed them:

• 6 Top Tier Tips for Rock Star Pitches

• Why Do Writers DO That?! Exploring the Things Publicists May Not Understand

• 10 Ways to Become a Writer's Go-To Source

• How PR Pros Can Best Work with Writers in 2024 + Other Questions Answered

• Uh Oh! 8 Pitching Bloopers You'll Want to Avoid in 2024

Note: Our consulting sessions, workshops, Zooms, and Substack newsletters are strictly educational. Signing up for anything has no bearing on landing coverage in any of our outlets. Our role is to fine-tune your approach and tactics so that you can apply these learnings when pitching other journalists.