Full transparency - my anxiety has been off the charts this last week with yet another round of media layoffs. Scared if earned media will be a thing of the past in just a few years. I'm sure you're experiencing this fear, too. How are you all coping with the shrinking landscape? Do you think we'll all be extinct in 2 years and instead working on purely paid media? How can we evolve as media and PR people to remain relevant for the next decades?!
Hi Jill and Nicole! We have a client who owns a shape wear brand, and when it comes to pitching gift guides, were thinking we'll have to be careful/strategic to not go after general Christmas gift guides since buying someone shape wear has certain connotations to it. Also, for context, this is "anti-shapewear" that uses healthier, safer material than traditional and has specific benefits for new moms, long wear, etc. The founder is big on calling out the health effects of regular shape wear and made her products to enhance natural curves, not contort the body.
The Question: Would love to get your thoughts on pitching a product that has a unique use. Should we limit ourselves to only reporters who have covered the specific product in the past, or is there a chance it could work in a more general guide?
this may be a hard question to answer but i'll give it a shot. Often there are "MUST have" holiday gifts that completely sell out. people wait with bated breath for them to pop back on the shelfs and restock online. I feel (surprise, surprise, haha!) I have the perfect product to make it to that point this year :). excellent price point, perfect for the entire family etc. Can you share how you feel a product gets this coverage? i understand this may be a very broad, hard to answer question but thought i'd throw it out there. Thanks, ladies! enjoy cooler temps, Jill! 🥵 and sending good vibes your way, Nicole 🥰
What are some categories/trends you think will be especially popular for gift guides this year? E.g. "gifts under $50" or "gifts for busy moms". Thank you!
Is it more incentivizing for the publication/writer to include a product from a brand that is offering a flat fee per new customer acquisition than a % CPA, or is it all subjective - depending on AOV, CTP, etc?
Do you always prefer pitches over press releases, as they are shorter and more concise? Or is there ever a circumstance where press release format is preferred?
Full transparency - my anxiety has been off the charts this last week with yet another round of media layoffs. Scared if earned media will be a thing of the past in just a few years. I'm sure you're experiencing this fear, too. How are you all coping with the shrinking landscape? Do you think we'll all be extinct in 2 years and instead working on purely paid media? How can we evolve as media and PR people to remain relevant for the next decades?!
Kayla: I'm saving this question for next week, FYI. Will do a dedicated post around it. There's a LOT to unpack here :)
Do you have any thoughts on an ideal subject length (in terms of # of words)?
Hi! What are your top tip(s) for following up with a journalist after sending a pitch?
Thank you
Hi! My 2 questions:
1. What is your top tip for publicists around sending PR mailers? What are your favorite (and least favorite) kind of things to receive?
2. Do you prefer pitches that actually suggest a story idea or a more general "what are you working on, here's a product that may be a fit"?
Hi Jill and Nicole! We have a client who owns a shape wear brand, and when it comes to pitching gift guides, were thinking we'll have to be careful/strategic to not go after general Christmas gift guides since buying someone shape wear has certain connotations to it. Also, for context, this is "anti-shapewear" that uses healthier, safer material than traditional and has specific benefits for new moms, long wear, etc. The founder is big on calling out the health effects of regular shape wear and made her products to enhance natural curves, not contort the body.
The Question: Would love to get your thoughts on pitching a product that has a unique use. Should we limit ourselves to only reporters who have covered the specific product in the past, or is there a chance it could work in a more general guide?
Hi Jill and Nicole! Where is the best place to request publicity value of placements?
Hi Christy! Can you clarify what you mean by this please? Like, knowing how much an editorial placement was worth financially?
Yes, how much the placement is worth financially. It helps when conveying earned media value to the client.
Got it!
Hi! I'd love to join. 1) Any tips for subscription boxes? 2) Would love to hear how to best get coverage for a new product with no Amazon reviews!
this may be a hard question to answer but i'll give it a shot. Often there are "MUST have" holiday gifts that completely sell out. people wait with bated breath for them to pop back on the shelfs and restock online. I feel (surprise, surprise, haha!) I have the perfect product to make it to that point this year :). excellent price point, perfect for the entire family etc. Can you share how you feel a product gets this coverage? i understand this may be a very broad, hard to answer question but thought i'd throw it out there. Thanks, ladies! enjoy cooler temps, Jill! 🥵 and sending good vibes your way, Nicole 🥰
What are some categories/trends you think will be especially popular for gift guides this year? E.g. "gifts under $50" or "gifts for busy moms". Thank you!
Is it more incentivizing for the publication/writer to include a product from a brand that is offering a flat fee per new customer acquisition than a % CPA, or is it all subjective - depending on AOV, CTP, etc?
Do you always prefer pitches over press releases, as they are shorter and more concise? Or is there ever a circumstance where press release format is preferred?