Missed our December Top Tier Talk? Here's the Recording!

We answered ALL your burning questions in this jam-packed hour

Hello, TTC subscribers!

Yesterday’s monthly Top Tier Talk was a great session! We shared our thoughts on the state of the industry (layoffs, slashed budgets, editors/writers moving around, etc.) and made our way through everyone’s questions. As a reminder: We’re doing these monthly and they are offered to all paid members of any plan — it’s a great way to connect with us and hear from other publicists who are facing the same obstacles you are!

We answered nearly two-dozen questions yesterday, including:

1. What lifestyle trends are your editors finding interesting right now?

2. When should we send follow-ups to pitches, how often, and on what platform?

3. Can we combine products that fit into specific themes into one pitch?

4. What do you wish people would stop saying to journalists in pitches?

5. If a client’s quotes don’t get used in a story, can we pitch them to another publication?

6. Agree or disagree: The tighter and pithier the pitch, the better.

7. How are editorial timelines looking for 2023?

8. What can we do to help clients land placements that aren’t set up on an affiliate link platform?

For those of you who couldn’t make it, you were definitely missed! But no worries. As promised, we’re sending out the link to the video so you can watch at your convenience.

If you see the paywall below, you can upgrade your subscription to view the recording … plus you’ll get access to all our weekly paid content where we do deep dives on industry topics and you’ll be invited to attend future monthly Top Tier Talks, too.