Everything You Need to Know About Sending Press Samples to Ensure a Better ROI
Join us for our new workshop on Oct 30th ... sign up now (at our cheapest rate EVER!)
Happy Friday, TTC subscribers.
As we mentioned in yesterday’s newsletter, we’ve launched a brand-new workshop with a hefty discount for our paid Substack subscribers. We’ve received SO many questions about press samples as part of our holiday gift guide coverage and in our Top Tier Talks that we realized it was time to create a dedicated workshop on this topic. And this is something you should tune into whether you’re pitching products for gift guides, product roundups, or feature stories.
Introducing …
Everything You Need to Know About Sending Press Samples to Ensure a Better ROI
There’s a lot more to consider before simply sticking your client’s product in a box with a little packing paper and dropping it off at the post office. During this jam-packed presentation, we’ll share the scoop from a writer’s perspective so that you can look like a hero to your client. Well touch on:
How sending a press sample can lead to more coverage for your clients
When and how to send a product sample
How to vet the editorial opportunity and do your due diligence to make sure you’re sending your sample to a writer who has the potential to write about it (read: avoid unethical writers looking for freebies)
What writers like to see in the box and what they don’t
Big bloopers people make when sending press samplers (that they probably don’t realize they are making!)
Things writers receive that are an automatic waste of your money (avoid these and save your clients some serious cash!)
What else should be included with the mailing (hint: more than just the product)
Tips for how to best spend your budget AND get a stronger ROI
What to say in an email when asking if a writer wants a press sampler (and the number one thing that a writer never wants to hear)
How and when to follow up to ensure receipt and inquire about possible coverage
Open Q&A at the end where we’ll tackle any other questions that you have.
Please Join Us: RSVP Today
Date: Monday, October 30
Time: 11 am PT/2 pm EST (this session will last one hour)
Can’t make it live? No worries. Pay now and we’ll send you the link to the recording right after the session — then, you can watch it at your convenience.
Rate: $39 Paid TTC Substack Subscribers; $99 Free TTC Subscribers
(you can always upgrade for the discount AND it’ll give you access to our weekly paid posts and monthly Top Tier Talks, too). To upgrade, just follow the prompts at the Paywall on our most recent post:
When Pitching a Lesser-Known Brand/Company, You Must Also Explain WHAT It Is
For a FREE taste of some of the weekly content our Substack offers, check out these posts:
Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!)
FREE POST: Part 1 of All Your Questions Answered (aka, July's Top Tier Talk)
FREE POST: Part 2 of All Your Questions Answered
Ready to sign up? Send an email to info@toptierconsulting.NET and we’ll collect payment and send you the link for the Zoom session.
Questions about the session? Just shoot us an email and we’ll answer them!
Jill & Nicole
info@toptierconsulting.NET
PS: Do you know someone else who could benefit from this workshop? Please forward this to them!