Coming soon
Tips for taking your media coverage to the top from two journalists at the top of their game!
Welcome to the official Substack of Top Tier Consulting. We’ve been working as freelance writers, copywriters, editors and reporters for a combined 37 years. From entertainment to health, travel to pets, finance, culture, food, and beyond, we’ve covered it. Between the two of us, we’ve written for nearly every major publication out there, whether it’s a print magazine, newspaper or online outlet, crafting profiles, services pieces, gift guides, tutorials, essays, reviews, reported features and every other type of article you’ve heard of. We’ve worked with hundreds of editors, thousands of publicists and have looked through more pitches than you could possibly imagine. We formed Top Tier Consulting to help you benefit from all of this experience and educate you on how to best work with writers so that you can become even better at your jobs. We offer a variety of consulting packages but have so much to say that it warrants a newsletter of its own.
In this Substack, we’ll be channeling all of our experience into actionable tips that you can use to help you take your clients to the next level, whether that’s landing a spot in a dream publication, putting together a killer event that will garner tons of media interest or crafting pitches so enticing you’ll have writers jumping at the chance to work with you. Here, you’ll get inside our heads, hearing us provide our own personal examples of topics, like presenting and dissecting pitches that worked for us and why, discussing media events that we found to be beneficial, talking about how we handle our very busy inboxes, sharing insider info, such as why we may pass on a pitch the first time around but then hop on it after a carefully thought-out follow up, how to leverage your clients to fit into trending pop culture moments, how the heck to get media interest in experts tied to brands, what goes through a journalist’s head when they are reading your pitches, what editors really want in a gift guide submission and more. We’ll keep you posted on what the industry is looking for at the moment and advise you on how you can keep your clients relevant….and so much more!
As a paid subscriber, you’ll not only get our weekly wisdom delivered to your inbox, packed with tips that you can immediately start implementing, but you’ll also be privy to additional perks like first access to new programs we launch. Want direct access to us every month? Founding Members get an extra perk: They can partake in our monthly Ask Us Anything sessions.
P.S. Yes, we’re charging a nominal monthly fee (annual sign ups are discounted). While we’d love to give these newsletters out for free, we’re both busy working journalists with lots of deadlines. We plan to make this newsletter extremely valuable to our subscribers, offering tips, thoughts and best practices you won’t find anywhere else. We’ll be treating this like any article we write, which means it will be well-researched, informative and will have the same care put into it as any other article we are commissioned to write.
We’re so excited to start landing in your inboxes and helping you to reach new career milestones. Upgrade to a paid membership to start receiving our newsletter. Let’s do this!
Jill & Nicole